Resource Library
Video Library
[yotuwp type='channel' id='UCZwgjEVuTmqW6azIaFasNAA']Whitepapers and Case Studies
The Value of a Large, Clean Guest Database
DOWNLOADMarketing Attribution to Power Restaurant Marketing
DOWNLOADContent Marketing for Restaurants
DOWNLOADRESTAURANT CUSTOMER SERVICE RECOVERY
DOWNLOAD8 WAYS WIFI MARKETING CAN GROW YOUR BUSINESS
DOWNLOADROCKET YOUR RESTAURANT RATINGS & REVIEWS
DOWNLOADREDUCE CUSTOMER CHURN & SAVE AT-RISK CUSTOMERS
DOWNLOADIMPROVING RESTAURANT MARKETING WITH CUSTOMER SEGMENTATION
DOWNLOADBLOOM INTELLIGENCE WIFI MARKETING GUIDE
DOWNLOADWHITEPAPER: “THE VALUE OF A CUSTOMER PROFILE”
DOWNLOADWHITEPAPER: “UNDERSTANDING THE POWER OF CUSTOMER PROFILES”
DOWNLOADWhite Paper: “The Data Treasure Trove of Free WiFi at Restaurants”
DOWNLOADWHITE PAPER: “DRIVE TRAFFIC AND LOYALTY TO RESTAURANTS THROUGH MARKETING AUTOMATION”
DOWNLOADWHITEPAPER: “STRENGTHEN YOUR BOTTOM LINE WITH A QUALITY CUSTOMER LOYALTY PROGRAM”
DOWNLOADWhite Paper: “Why Buy The Cow For One Glass Of Milk?”
DOWNLOADWhite Paper: “Five Steps to High-Performing Customer WiFi”
DOWNLOADCase Study: World of Beer
DOWNLOADWHITEPAPER: “RESTAURANT RATINGS & REPUTATION MANAGEMENT”
DOWNLOADCase Study: Atlanta Bread Company
DOWNLOADWhite Paper: “Free WiFi: So much more than a customer service”
DOWNLOAD“Six Myths About Customer Loyalty Programs”
Forbes article: “Low-margin retailers often argue they can’t afford customer loyalty programs, but is that true? Two business professors make the case that such programs are profit-enhancing differentiators.”
“Introducing: The Net Promoter System®”
Short article from management consulting firm Bain & Company that describes the Net Promoter System® – a method of taking the pulse of your customer base, and ascertaining how they really feel about doing business with you.
“Cybersecurity IQ: Americans Receive Mixed Results”
A new study by Pew Research Center reveals that Americans are decidedly uninformed when it comes to cybersecurity issues. This article discusses the study’s key results.
“7 Ways To Leverage Your Small Business Data For Enhanced Revenues”
Access to and the ability to analyze big data has the potential to change everything about how small businesses do business. But how does a big data beginner take advantage of this? This article discusses seven things that small businesses should consider when looking for a place to step into using big data.
“How Much Can a Bad Review Hurt Your Business?”
Reviews are important. Good ones can boost your business. Bad ones can sink it. This brief article covers some of the basics when it comes to reviews including social media, search engines, and third-party review sites.
“The Cost of Unhappy Customers (Infographic)”
It’s intuitive: Unhappy customers cost businesses real money. But how big an impact is this, exactly? This Forbes article unpacks the math behind the cost of unhappy customers, and provides a formula for customer happiness.
“Six Surprising Facts About Loyalty Programs”
You’ve got a customer loyalty program. Great! But do your customers appreciate it the way you think they do? This article, which references the 2016 Bond Loyalty Report, lays out six findings that might help you focus your program on the things that customers value the most.
“Restaurant Loyalty: 1 Best Guest = 9 Average Guests”
A restaurant uses a customer relationship management and loyalty program to “discover who their customers are, track their behavior, understand their preferences, cater to those preferences and develop ongoing two-way communication with its customers.”
“UMD researchers use Yelp reviews to predict whether restaurants will close”
A researcher at the University of Maryland has developed a text analysis tool that reads Yelp reviews and can accurately predict restaurant closure with 70 percent accuracy. What your customers say about you on popular review sites matters. Are you listening?