Watch this video to see how the Bloom Intelligence platform collects customer data and builds detailed profiles to be used in its WiFi marketing hub.
Bloom Intelligence allows your restaurant or retail locations to begin collecting detailed customer analytics as soon as a person walks in your door. The cutting-edge customer intelligence engine collects customer data to build customer profiles from multiple channels. This includes WiFi sensors, online and offline behavior, social media, and your point of sales system.
Our proprietary algorithm sets incorporate machine learning, predictive analytics, attribution models and artificial intelligence to deliver deep customer insights. As a result, you can utilize this insight to optimize your restaurant operations, marketing effectiveness and health of your corporate and franchised locations.
What Are WiFi-collected Customer Profiles?
Unlike traditional marketing personas that contain generalized presumptions about ideal customer segments, WiFi customer profiles are built from tangible behavior and demographic data collected directly from the mobile devices and engagement of your actual customers.
When a customer comes to your physical location with a WiFi-enabled mobile device, such as a laptop, tablet or smartphone, the WiFi access point can recognize each unique device and begin tracking its behavior. Even if the customer does not log into your WiFi, the system can see things like dwell time, visit time, or whether the customer is visiting for the first time or has been there before.
Customers are typically required to enter a name and/or email address to gain access to the internet. A customer profile is immediately built for that customer upon their first login. The profile will contain their email address and all previous behavior data associated with their mobile device.
This type of customer profile is much more accurate than traditional profiles. And they can be used much more effectively for marketing campaigns, and when making operational decisions.
The Data You’ll Find In Customer Profiles
Customer profiles should contain a comprehensive combination of demographic and behavior data. To get the most value out of them, you’ll want to collect as much data as possible. In Bloom’s customer profiles you’ll find the following information:
- Customer name and email address
- Age and Gender
- The Customer’s Birthday
- Zip Code and Locations Visited
- All Customer Behavior Data
- Promotions Received and Redeemed
- Per-Person Average
With this kind of detailed information about your customers, you can create very targeted customer segments or buyers personas. You can then market to each of the groups with messaging that is personalized to your customers. Targeted marketing has been shown to be almost twice as effective as non-targeted marketing. As a result, you can increase the effectiveness of your marketing and advertising campaigns.
In addition, you’ll be able to make much smarter decisions as to what areas of your current marketing strategies can be tested for improvement, and how you can create new, more effective and engaging campaigns.
Since it is virtually impossible to gather certain data, such as a customer’s zip code or phone number, Bloom has incorporated progressive profiling. When a customer has logged into your guest WiFi on a previous visit, the system already knows who the customer is when they attempt to log in again.
Because of this, asking for the email address again would be a wasted opportunity to gather more data. So when they access the login screen, Bloom will analyze their existing customer profile and ask for a missing piece of information. Therefore, over time, the customer profile can be populated with all of the customer information. In short, this ensures the most comprehensive profile possible.
The Value of Customer Profiles
By collecting customer profiles and segmenting your customers into buyers personas, you can improve the effectiveness of your marketing dramatically. Targeted advertisements, no matter the channel, will yield higher results for lower costs, dramatically reducing your cost per customer acquisition or revisit to your location.
As mentioned above, targeted advertisements are twice as effective as non-targeted ads. Based on this, if you are currently spending $3000 a month on general mass marketing and advertising, switching to targeted advertising and marketing may be twice as effective.
If so, you could begin to bring in twice as many customers through advertising as you are right now. Or you could effectively cut your advertising budget in half, saving you $1500 monthly, or $18,000 a year without seeing a decrease in marketing effectiveness.
Saving On Costs With Customer Profiles
You can save on operational costs as well. For instance, you’ll be able to identify your high-traffic days and dwell times and your high value customers or customers that are at risk of churning. This will allow you to be able to be proactive on your marketing and operations strategy rather than reactive. Consequently, this will allow you to bring on the right amount of staff at the right times and identify problems and opportunities in real time. Therefore, you’ll avoid inefficiencies such as over staffing or under staffing, and gain insights into opportunities to maximize your revenue per customer.
At the same time, you’ll be able to make on demand purchasing decisions much more effectively. As a result, you’ll keep items as fresh as possible and decrease the likelihood of running out of a product.
Using Customer Profiles for Business Growth
Our enterprise platform growth tools allows you to use your customer profiles to personalize your customers experience. So you’ll be able to identify issues before you lose revenue or define opportunities to increase revenue. Bloom believes in data freedom. You should be able to use your data when and where you need it to maximize value. Thus we provide enterprise integrations to add our intelligence and on-board users into your ecosystem to maximize the value of your current and future technology stack.
As a result, you can use Bloom’s profiling tools and analytics to personalize your customer experience throughout your organization. It gives you a competitive edge to increase engagement, reduce churn, and increase your customers’ loyalty.
It’s time to start utilizing your guest WiFi and customer data to build customer profiles and gain a competitive edge. Then watch your profits grow. Leverage the power of Bloom Intelligence growth tools in our WiFi marketing and analytics platform at your multi unit locations to power your growth. That’s not just smart – that’s Bloom Intelligence.
Schedule a Free Demo today to see our growth tools in action!
Learn More About Customer Profiles:
Bloom Intelligence goes above and beyond.
“They have always been attentive through whatever needs and questions we have. They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”
~ Matt Thompson, Managing Partner
Unparalleled customer service.
“I was in the process of total WiFi meltdown until we came across this platform. Since then, our internet needs have been met to the utmost of their ability and the best customer service to match.”
~ Susan Adams, Area Operations Director
GOLD'S GYM® of Central Florida
Automatically collect your customers' names, emails, and phone numbers.
Collect customer age, gender and birthday.
Know where your store's traffic originates.
Identify your customers' individual frequency behavior.
Segment your customer database to create smart lists that automatically update.
Understand the individual and lifetime value of your customers.
Understand the probability of individual customer churn.
Measure and record customer satisfaction in real time.
Are You Ready to Grow Your Business with WiFi Marketing?
Find out how Bloom Intelligence’s WiFi marketing software and solutions can help build customer loyalty and increase sales.