The Bloom Intelligence WiFi Marketing Automation and Customer Intelligence Hub is a powerful marketing platform that restaurants use to grow their business. Bloom provides marketing professionals with actionable presence analytics and customer profiles to personalize their customers’ experience and optimize restaurant operations. In addition, Bloom’s marketing hub allows you to automatically send offers, messages, and ratings based upon your customers’ behavior.
How You Can Use WiFi Analytics for Marketing your Restaurant
Utilizing your guest WiFi access points, Bloom gathers anonymous customer data letting you know about who is visiting your establishment, how often they’re coming back, how long they’re staying, and much more – even if they never log into your WiFi.
Once a customer logs into your guest WiFi, their digital profile is captured. Then, we create detailed customer profiles that include names, emails, phone numbers, zip codes, birthdays, and powerful presence analytics, including:
- Which location they visited
- What offers they’ve received
- Which offers they have redeemed at you location
- Visits Per Period
- Churn Likelihood
- Dwell times
- Per-person averages
- Much more
Develop Intelligent Restaurant Marketing Strategies
Bloom Intelligence also features a suite of powerful marketing tools that allow you to create real-time, automated behavior-driven digital marketing for restaurants that build customer loyalty and maximize your restaurant email marketing ROI. In addition, the Bloom platform provides tangible attribution on every campaign you create when re-marketing for restaurants. You’ll save money and time as you improve your marketing efforts and results, save on advertising costs, and make better business decisions.
Create Targeted Marketing Campaigns
Bloom gives you the ability to sort, filter and save your customer profiles into various customer lists. As a result, this allows you to begin creating much more effective and profitable offline targeted marketing campaigns. By using restaurant marketing segmentation, you can send different messages to different groups, instead of sending a single mass-message to your entire customer database. It has been proven in many studies that segmented, targeted marketing is much more effective for customer engagement and overall marketing ROI.
Build A Positive Online Reputation
We allow you to stay ahead of customer sentiment and stay proactive about your reputation by measuring your customer behavior in real time. You can stop poor ratings before they reach popular rating sites. – i.e. TripAdvisor, Google, etc., and encourage good raters to post their experience online.
Create a Restaurant Loyalty Program
Build a successful customer loyalty program for restaurants or integrate and make your current loyalty program more effective. Bloom tracks every device that enters your restaurant, whether it is logged into your guest WiFi or not. However, when a customer logs into your WiFi, their previous and future visit data is attached to their customer profile. Bloom utilizes advanced algorithm sets that include machine learning and predictive analytics to provide deep customer insight that can be used to create automated email marketing campaigns to send messages, offers or surveys based upon your customers’ behavior on- or off-premise.
You can track the effectiveness of all campaigns with our advanced attribution models that know when a customer receives a message, returns to your locations, and redeems your offers at your restaurants. Then you can take the guesswork out of marketing for your restaurant.
The restaurant industry is extremely competitive and marketing continues to be as difficult as ever. However, Bloom Intelligence can give you that necessary competitive edge by engaging your customers on a much more personal level that leads to a higher restaurant revenue per square foot.
It’s time to start leveraging your guest WiFi to gain a competitive edge. Then watch your profits grow. Schedule your free demo today and see how Bloom can help your business grow.
In addition, learn more about cutting edge marketing with our list of 2019 restaurant marketing ideas to grow your restaurant business.
Amazing analytics tools.
“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”
~ Ron Murray
Atlanta Bread Company