What Is WiFi Marketing?
WiFi Marketing is a marketing technique that uses a physical location’s guest WiFi landing pages and access point(s) to collect customers names, contact information, and demographics while measuring their behavior data at the location. The data is then used to create targeted re-marketing campaigns to influence customers. This increases their visit frequency and spend, and you can measure their satisfaction in real time.
It is important to understand that all marketing & analytics providers are not all providing the same level of technology, service, and ROI. The difference in the various platforms available can be found in their ability to:
- Measure customer behavior whether someone logs into Wi-Fi or not
- Clean the data and verify emails in real-time
- Isolate and remove employees’ data
- Provide a very large sample size of collected customer data
- Allows the user to use the data to make it actionable in shaping customer behavior
Bloom Intelligence provides a powerful retail and restaurant WiFi marketing automation platform. It passively collects your customer profiles, understands your customer behavior, and triggers marketing campaigns. And it tracks your return on investment from every campaign. As a result, you can effectively build a powerful customer loyalty program to fuel your growth.
The Bloom WiFi solution automates marketing campaigns to your customers. It does this whether they are on- or off-premise, based upon their behavior. All messaging is location-aware even if customers don’t have a mobile app or have location services enabled on their phone.
Advanced WiFi Marketing Platform
Other platforms can give you basic WiFi, such as email collection and demographics. However, Bloom Intelligence combines multiple sources of customer data to create detailed customer profiles and location analytics. After that, Bloom can trigger email marketing campaigns based upon the behavior of your customers, even if they only log into WiFi once.
Bloom is able to provide guest behavior data whether the customer logs into your WiFi or not because we are tracking anonymous cell phone device level data such as dwell time if they are a first-time visitor, presence, and much more via WiFi Analytics. Measuring customer behavior as soon as they walk in the door is a significant advantage because you are able to measure and react to customer behavior in real time.
Accurate, Real-time Data
We also provide accurate data. Email addresses are verified in real-time. For example, if a user enters a “fake” email address, the system will prompt them to enter a real email address to log into the guest WiFi. Additionally, our software will identify and remove data from employees, vendors and any other visitors you wish to remove from your analytics dashboard. Other providers do not reach this level of data cleanliness.
Bloom Intelligence builds detailed customer profiles from multiple sources of data. We provide tools such as progressive profiling to collect your customers’ data over time, rather than asking for this information all at once.
Bloom then makes this customer data actionable. Through the utilization of sensors and advanced algorithms such as machine learning, you can trigger email marketing campaigns that increase customer loyalty and measure their satisfaction in real time. Most importantly, Bloom tracks the ROI or attribution of all marketing campaigns.
Don’t Settle for Less!
Bloom offers a competitive, tiered pricing structure. As a result, you can pay only for what you need and what fits best with your business type and organization. Restaurant and retail marketing professionals across the country are leveraging Bloom’s social WiFi tools to increase customer frequency and spend, measure their satisfaction, and save at-risk, churning customers.
Until recently, brick-and-mortar locations have been at a serious marketing disadvantage when compared to e-commerce entities. But now, with the WiFi analytics and marketing tools from Bloom Intelligence, physical locations can gather accurate, real-time data on their actual customer base.
This means one thing – no more guessing!
Now you can build laser-focused marketing campaigns. Plus, you can measure each of them precisely, allowing for robust and profitable email marketing endeavors. As a result, you’ll be able to accurately measure results, optimize and duplicate your successful retail and restaurant marketing campaigns.
Isn’t it time you start using real-time, in-store social powered WiFi hotspots to uncover hidden marketing opportunities, drive revenue, and discover operational efficiencies?
It’s time to start leveraging your guest WiFi to gain a competitive edge. Then watch your profits grow. Leverage the power of digital at your physical location. That’s not just smart – that’s Bloom Intelligence.
Schedule a Free Demo today to see it in action!
Download Bloom’s Free WiFi Marketing Guide:
A No-Brainer For Anyone
“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price. In addition, we’re able to communicate our new product promotions by using the landing page as a digital billboard. A “no-brainer” for anyone working with limited Marketing $$.”
~ Bob Cross, Vice President of Operations
Atlanta Bread Company
Intelligent Marketing Functions
Segment your customer database by any variables that we collect or combination of variables into buyers personas or smart lists to be used in your email marketing campaigns.
Rescue at-risk customers
Automatically send special offers to customers who are at risk of churning or not coming back.
Passively collect customer profile data over time every time they interact with the Bloom platform.
Behavior triggered campaigns
Send messages automatically based on actual customer behaviors. Even if they only log into your guest WiFi once.
Increasing Customer Loyalty
Bring customers back with personalized offers, messages or rating triggers.
Email Marketing Automation
Automate your email marketing campaigns, targeting criteria, and watch your business grow.