WIFI MARKETING Solutions for Successful Restaurant & Retail Businesses
Increasing Customer Frequency and Spend, and Measuring Customer Satisfaction
Bloom Intelligence gives you a powerful retail and restaurant WiFi marketing automation suite that passively collects your customer profiles, understands your customer behavior, triggers marketing campaigns, and tracks your return on investment from every campaign.
The Bloom platform automates marketing campaigns to your customers whether they are on- or off-premise based upon their behavior. All messaging is location-aware even if customers don’t have a mobile app or have location services enabled on their phone.
What Is WiFi Marketing?
WiFi Marketing is a marketing technique that uses a physical location’s guest WiFi landing pages and access point(s) to collect customers names, contact information and demographics while measuring their behavior data at the location. The data is then used to create targeted remarketing campaigns to influence customers to increase their visit frequency and spend, and measure their satisfaction in real time.
It is important to understand that WiFi marketing & analytics providers are not all providing the same level of technology, service, and ROI. The difference in the various platforms available can be found in their ability to:
- Measure customer behavior whether someone logs into Wi-Fi or not
- Clean the data and verify emails in real-time
- Isolate and remove employees’ data
- Provide a very large sample size of collected customer data
- Allows the user to use the data to make it actionable in shaping customer behavior
Advanced WiFi Marketing Platform
Bloom Intelligence provides a sophisticated WiFi marketing and customer intelligence hub for physical locations. While other platforms can give you the basics, such as email collection and demographics, Bloom Intelligence combines multiple sources of customer data to create detailed customer profiles and location analytics, and allow triggered marketing campaigns based upon the behavior of your customer, even if they only log into Wi-Fi once.
Bloom measures guest behavior data whether the customer logs into your WiFi or not because we are tracking anonymous cell phone device level data such as dwell time, if they are a first-time visitor, presence, and much more. Measuring customer behavior as soon as they walk in the door is a significant advantage because you are able to measure and react to customer behavior in real time.
We also provide accurate data. Email addresses are verified in real-time. If a user enters a “fake” email address, the system will prompt them to enter a real email address to log into the WiFi. Additionally, our software will identify and remove data from employees, vendors and any other visitors you wish to remove from your analytics dashboard. Other providers do not reach this level of data cleanliness.
Bloom Intelligence builds detailed customer profiles from multiple sources of data and provides tools such as progressive profiling to collect your customers’ data over time, rather than asking for this information all at once.
Bloom then makes this customer data actionable through the utilization of sensors and advanced algorithms such as machine learning to trigger marketing campaigns that increase customer spend and measure their satisfaction in real time. Most importantly, Bloom tracks the ROI or attribution of all marketing campaigns.
Don’t Settle for Less!
Bloom offers a competitive, tiered pricing structure so you can pay only for what you need and what fits best with your business type and organization. Restaurant and retail marketing professionals across the country are leveraging Bloom’s WiFi marketing tools to increase customer frequency and spend, measure their satisfaction, and save at-risk, churning customers.
Until recently, brick-and-mortar locations have been at a serious marketing disadvantage when compared to e-commerce entities. But now, with the WiFi analytics and marketing tools from Bloom Intelligence, physical locations can gather accurate, real-time data on their actual customer base.
This means one thing – no more guessing!
Now you can ideate and build laser-focused marketing campaigns that you can measure precisely, allowing for robust and profitable marketing endeavors. You’ll be able to accurately measure results, optimize and duplicate your successful campaigns.
Isn’t it time you start using real-time, in-store WiFi marketing and analytics to uncover hidden marketing opportunities, drive revenue, and discover operational efficiencies?
Leverage the power of digital at your physical location. That’s not just smart – that’s Bloom Intelligence.
Schedule a Free Demo today to see it in action!
A No-Brainer For Anyone
“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price. In addition, we’re able to communicate our new product promotions by using the landing page as a digital billboard. A “no-brainer” for anyone working with limited Marketing $$.”
~ Bob Cross, Vice President of Operations
Atlanta Bread Company
Intelligent Marketing Functions
Identify your most frequent customers for easy targeting.
Rescue at-risk customers
Automatically send special offers to customers who stop visiting.
Decrease customer churn
Create campaigns for first-timers to encourage those key second visits.
Behavior triggered campaigns
Send messages automatically based on actual customer behaviors.
Increasing Customer Frequency
Bring customers back with personalized offers.
Automate marketing actions such as offers and messages.