A drag and drop email builder lets you design an email by moving blocks, such as text, images, buttons, and offers, into place without writing code. For restaurants, the design is the easy part. In Bloom’s network, automated emails triggered by guest behavior brought guests back far more often than one-time blasts, so the best builder is one connected to your guest data.
How a drag and drop email builder works
- Pick a starting layout. Start from a saved design or a blank canvas.
- Drag in blocks. Add text, images, buttons, offers, and social links where you want them.
- Edit in place. Change fonts, colors, and images right on the screen, and see the email as guests will.
- Choose who gets it. Send to a saved segment, or attach the email to an automated campaign.
- Measure what happened. Track opens and clicks, and on Bloom, the guests who came back.
What actually brings guests back: original Bloom data
Open rate and return rate are nearly unrelated. Across tens of millions of restaurant emails tracked from send to a verified return visit, the emails that brought guests back were the ones triggered by what each guest did.
| Campaign type | Open rate | Return-visit rate | Value per 1,000 emails |
|---|---|---|---|
| One-time blast | 19.5% | 0.27% | $80 |
| At-risk win-back | 13.3% | 6.5% | $1,106 |
| New-guest welcome | 33.9% | 7.2% | $1,506 |
| Visit milestone | 24.2% | 19.8% | $4,488 |
Source: Restaurant Email Marketing Benchmarks 2026, Bloom Intelligence network, January 2025 to August 2026. Return-visit rate is the share of recipients recognized on a return visit after the send.
The win-back email had the lowest open rate in the table and still brought back 24 times more guests per send than a blast. A beautiful blast is still a blast.
6 tips for restaurant emails that get guests in the door
- Write a short, specific subject line. Name the offer or the dish, and keep it short enough to fit on a phone screen.
- Lead with one offer. One clear reason to visit beats a newsletter of five.
- Use your own photos. Show the dish you are promoting, not a stock photo of a dining room.
- Keep the copy light. A few lines and one button. Skip all caps and stacks of exclamation points.
- Design for the phone first. Many guests read on their phone, so check the preview before you send.
- Trigger it, do not just schedule it. Welcome, win-back, and milestone emails fire when a guest’s behavior changes, which is why they outperform blasts.
How Bloom’s email builder fits in
Bloom’s drag and drop builder is part of the same platform that holds your guest profiles. The email you design can go to a saved segment or run as an automated campaign, and Bloom tracks the guests who came back.
Send to the right guests
Stack filters such as time of day, visit count, dwell time, days since last visit, churn likelihood, or a menu item, then save the segment and send to it.
Let campaigns run themselves
Marketing automation sends welcome, birthday, and win-back emails on its own when a guest’s profile changes.
Measure visits, not just opens
Because WiFi visits, POS checks, reservations, and online orders land on the same guest profile, Bloom can match a send to the guest’s next visit. See how in restaurant marketing attribution.
Design emails that bring guests back with Bloom
See the drag and drop builder, the automated campaigns behind it, and the return visits each email produced.
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